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Streetbroadcast launches StreetLive a national community and emergency messaging system provided free to councils
In a recent press statement, Streetbroadcast announced it was launching the UK's first network of roadside digital six sheets that broadcast community messages with HD video quality. The cylindrical digital screens transmit both static and video copy depending on whether the location is roadside or in a city centre.
The system, StreetLive, broadcasts a range of local authority messages and local news content that both attracts active attention to the units and enhances the community experience.
Each local authority can broadcast messages 10 minutes every hour. The remaining 50 minutes is allocated to advertisers, community sponsors, local news, sport, and weather providers. The news is feed directly from local news providers increasing the resonance of advertisers messages and the screens to the community.
The technology allows councils to deliver speedy emergency messages when required. Emergency services have access to the units securely over the Internet. The system can be overwritten by the services when needed, a bomb alert, missing child, road accident or crime suspect on the run.
The messaging units are paid for by the advertising revenue and provided free of charge to local authorities and destination location landlords.
The digital displays provide community broadcasters with a low cost messaging system, a highly targeted and audience focused communication channel that reduces wastage. The displays can target audiences at different times of the day and week with a day-part booking system, similar to television ad break time slots.
The first 25 sites are currently being installed in major city and shopping centres. After a week of testing each unit on site community messages and advertisements will be broadcast. The live date is July 1st.
Glasgow City Centre is the first in the UK to have the digital screens installed, with 10 prime locations selected by the council. Followed by Coventry, Liverpool, Newport and Enfield followed by retail locations in Birmingham, Edinburgh, Enfield, Gateshead, Leeds, Manchester, Newport and Sunderland over the following months. Streetbroadcast intends to have 300 digital 6 sheets installed by the end of the year, 1000 by the end of 2009.
Streetbroadcast has trained Councils involved in the launch on how to access the screens remotely and schedule their own messages including Capital of Culture promotion for Liverpool and 2014 Commonwealth bid messages for Glasgow.
Mungo Knott, MD of Streetbroadcast's sales division explained: "This is revolutionary moment for OOH, the industry has seen nothing like it for flexibility and impact. We are delivering better value communication for clients and an enhanced street experience for the public.”
The launch of the displays have taken over £1M of investment and resource from Streetbroadcast during the last 30 months, developing the product from scratch with its technology partners. A final test site was installed in Liverpool, Church Street in January 2007 for 11 weeks.
