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British APCO 2012 saw a departure from London, a departure from the usual conference schedule and – for Capita – a departure from a technology-led approach.
Working with Creative Connection, Capita chose to address the human aspect of business transformation asking visitors and delegates where they saw themselves within the scheme of things and what their hopes, fears and aspirations for the future might look like.
At 09:00 the Capita stand was a blank canvas but by the end of each day the ‘wall’ was fully illustrated with comments made by visitors and artworked by Creative.
Whilst visitors chatted with Capita staff the artists also created mini-caricatures for them to take away.
Visitor numbers for the show were in line with previous years but the Capita stand saw a 200% increase in visitor activity with many individuals returning many times during the day to check on progress.
The 'walls' are now being analysed and in due course, a report will appear in the BAPCO Journal summarising the findings.
David White, Marketing Manager at Capita said: "It seems as though we really hit on a theme which resonated with visitors and we picked up many positive comments from individuals who have applauded our efforts. From my point of view we have had much better, deeper dialogue this year than in previous years, a lot of which has validated our thoughts on how to take the technology behind Public Safety to a new level, but here and now, it's the people who have made the difference to BAPCO 2012."
To see the video, click here.